This report reveals key insights and underscores TecAlliance's commitment to supporting and driving growth in these vibrant markets. 

Unveiling Market Insights
 
The comprehensive report offers an in-depth analysis of the automotive sector across South America. Here are some key takeaways:

Brazil’s Automotive Landscape

• Population and Growth: Brazil’s population is growing steadily, with significant urban centres like São Paulo and Rio de Janeiro contributing to a high demographic density.
• Vehicle Fleet: Brazil boasts a diverse automotive market, with a significant number of passenger cars, light commercial vehicles, and heavy-duty vehicles. The average fleet age highlights opportunities for both new and aftermarket automotive products.
• Market Trends: The Brazilian market is dominated by flex-fuel engine, with a growing interest in electric and hybrid vehicles. Top brands like Fiat, Hyundai, and Volkswagen lead in vehicle registrations.

South American Automotive Highlights

• Vehicle In Operation (VIO): South America has a substantial VIO, with Brazil leading at 59.9 million vehicles, followed by Colombia and Argentina. This data is crucial for manufacturers and distributors to make informed decisions.
• Market Composition: Countries like Colombia and Chile show significant growth in their vehicle fleets, with a notable increase in the sale of electric and hybrid vehicles.
• Fleet Age and Composition: The average vehicle age varies across the region, presenting opportunities for both new vehicle sales and aftermarket services. For instance, Peru’s vehicle fleet has an average age of 22 years, indicating a strong demand for replacement parts and maintenance services.

TecAlliance is dedicated to empowering businesses with robust data solutions. The South America 2024 Portfolio includes:

• TecDoc: Providing the highest standard of spare parts data to support the Brazilian market. Our TecDoc Catalogue Brazil is free for Brazilian workshops and retailers, offering access to billions of articles.
• TecData Hub: A new service designed to standardise and enrich data for brands and products not currently participating in TecDoc. This initiative aims to enhance inventory management and sales for wholesalers by utilising a standardised database.
• OE Data and VIO: Offering detailed original equipment data and vehicles in operation data to help manufacturers and distributors optimise their product offerings and marketing strategies.

One of the highlights of the report is the introduction of the TecData Hub. This service provides a standardised database of supplier brands, aiding wholesalers in managing sales and inventory efficiently. Initially targeted at the Brazilian market, TecAlliance plans to expand this innovative solution across South America.

Meet the Experts at Automechanika Frankfurt
 
TecAlliance's South American experts will be present at their booth at Automechanika in Frankfurt (Hall 3.0, B50) from 10 to 12 September. This premier automotive trade fair offers a fantastic opportunity to meet the team, discuss the latest market insights, and explore how the solutions can benefit your business. Don’t miss the chance to engage with the specialists and learn more about the dynamic automotive markets in South America. To book an appointment, click here.

Download the full report for free here.
 
Download the full “Annual Report South America” report for free to explore these insights in greater detail. Gain a deeper understanding of the market potential and discover how TecAlliance's solutions are driving innovation and growth in the automotive industry across South America.