Her extensive expertise in digital transformation and automotive data ecosystems positions her as the ideal leader to drive TecAlliance’s next phase of innovation.

TecAlliance is preparing for global growth, navigating a transitional phase since 1 July 2024 to align systems, processes, and workflows with its future vision. On track to meet key milestones by January 1, 2025, the company remains committed to supporting a sustainable independent aftermarket through standardised data, information, and enabling solutions—a mission the data expert has upheld for over 30 years.

CEO Peter van der Galiën emphasises Marina Ribke’s vital role in driving this vision forward, saying: "We are very pleased that Marina will join the TecAlliance executive team as Chief Data & Technology Officer. She brings a wealth of experience, not only in information technology but also in automotive data. With her drive for innovation and passion for technology, we are confident we can take the next step in creating value and supporting digitalisation in the global automotive aftermarket."

Marina Ribke: Architect of Digital Transformation

Ribke’s guiding ambition, “Leading Digital Transformation – Creating Value That’s Hard to Copy,” reflects her proven ability to deliver results. With leadership roles at Mercedes-Benz, Catena-X, and Exyte, she has pioneered collaborative data ecosystems and built agile, future-ready infrastructures. Her focus on fostering digital-first cultures will empower TecAlliance to enhance its offerings for the automotive aftermarket.

Ribke expressed her excitement about her new role, highlighting the opportunities ahead: “I am thrilled to join TecAlliance at such a pivotal moment in its journey. The automotive aftermarket is undergoing profound transformation, and TecAlliance is uniquely positioned to lead this change with its unmatched expertise in data and technology. I look forward to working with the exceptional team to advance our mission of enabling a sustainable, innovative, and globally connected aftermarket. Together, we will harness the power of digital transformation to create long-lasting value for our partners and the industry.”