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Customer Centricity: How to Stay Ahead in 2025

In today’s fast-evolving business landscape, customer centricity isn’t just a buzzword—it’s a survival strategy. As digital transformation accelerates and competition grows fiercer, businesses in the Independent Automotive Aftermarket (IAM) must pivot toward customer satisfaction to secure loyalty, boost growth, and maintain a competitive edge.

TecCom recognised this shift early on and developed a solution designed to help businesses thrive in a customer-first environment: TecCom Order Pro. This initiative isn’t just about streamlining operations; it’s about setting new standards for what constitutes premium trading in the IAM.

Why Customer Centricity Matters Right Now

Customer satisfaction has become the driving force behind business success across industries—and the IAM is no exception. B2B buyers now expect seamless, intuitive shopping experiences akin to those offered by leading B2C platforms like Amazon or Alibaba. This shift is fueled by:

  • Digital Transformation: Automation and digitisation have raised the bar for convenience, speed, and responsiveness.
  • Rising Competition: With more players offering similar products and services, customer experience (CX) becomes a key differentiator.
  • Customer Loyalty: Retaining customers is significantly more cost-effective than acquiring new ones.

Recent studies back this up: According to Gartner*, 81% of marketers view customer satisfaction as the primary battleground for competition. A study by PwC** found that 32% of customers would stop doing business with a brand after just one bad experience. And companies that prioritise customer-centric strategies are 60% more profitable (Deloitte***).

How TecCom Supports Customer Centricity with Order Pro

TecCom has taken these insights to heart, working closely with clients across the IAM to understand what defines a premium trading experience. The result of this collaboration is TecCom Order Pro—an initiative designed to elevate trading standards and ensure seamless business transactions.

Here’s how Order Pro helps businesses stay ahead:

  • Enhanced Logistics: Faster, more reliable delivery processes.
  • Improved Availability: Ensuring buyers always have access to the products they need.
  • Frictionless Service: Simplified ordering processes that minimise hassle.
  • Price Transparency: Helping buyers optimise margins with clear and competitive pricing.

But Order Pro isn’t just about functionality—it also offers a certification program that validates suppliers’ adherence to high standards. This certification helps buyers easily identify trusted partners, while suppliers can showcase their commitment to excellence.

 How Order Pro Drives Business Success

 By integrating Order Pro, businesses gains three crucial advantages:

  • Stand Out in a Competitive Market
    Certification through Order Pro builds trust and reliability. It allows businesses to differentiate themselves by signaling to customers that they meet stringent quality standards.
  • Meet and Exceed Customer Expectations
    Buyers are seeking seamless, intuitive experiences. Order Pro’s features—such as streamlined processes, real-time order tracking, and easy communication—help meet rising customer demands and foster long-term loyalty.
  • Connect with Trusted Partners Globally
    Access to TecCom’s vast global network of certified partners enables transparent, efficient collaboration and helps businesses discover new growth opportunities.

Putting Customer Centricity into Action: The New Shopping Basket Experience

One of the most recent advancements within the TecCom Portal is the launch of the new shopping basket—a direct response to client feedback and a real-world example of customer-centricity in action.

Key improvements include:

  • Faster Performance: 89% of users reported the new cart is significantly faster than the old version.
  • Higher User Satisfaction: 81% of users said they would recommend it to a colleague.

This new feature not only simplifies the purchasing process but also enables buyers to secure better margins through transparent pricing structures and optimise stock levels by streamlining delivery routes and minimising excess inventory – provided their suppliers share the necessary data.

For suppliers, the benefits are equally compelling—they can now demonstrate a strong commitment to customer satisfaction by offering buyers a more efficient, user-friendly shopping experience.

Order Pro Certification: A Mark of Excellence

 In an increasingly crowded marketplace, certification through Order Pro offers suppliers a way to stand out. It signals to potential partners and buyers that your business meets the highest standards for quality, transparency, and efficiency.

 Certified suppliers benefit from:

  • Increased trust from buyers.
  • More business opportunities through TecCom’s global network.
  • Stronger partnerships built on clear expectations and transparent communication. 

Many companies in the aftermarket are actively perusing certification to give buyers that extra reason to trust in their services and stand out in the market:

The Future of Customer Centricity in the IAM

As we look ahead to 2025 and beyond, businesses that place customer needs at the center of their operations will lead the way. By embracing digitalisation, maintaining quality standards, fostering innovation, and committing to transparency, companies can build long-term partnerships and achieve sustainable growth.

With TecCom Order Pro, you’re not just adapting to the future—you’re shaping it.  Contact the TecCom expert team now...

 

 


* Key Findings From the Customer Experience Survey | Gartner
** Customer experience is everything | PwC
*** Personalising The Customer Experience | Deloitte

TecAlliance GmbH
Steinheilstraße 10
85737 Ismaning
Tyskland

Kontaktperson

Pia Harbo
Commercial Business Owner
+49 1749419953 pia.harbo@tecalliance.net

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